Last updated: May 2026 — James Whitfield, Advanceadvocacyproject

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Advanceadvocacyproject, operated under the domain advanceadvocacyproject.org.uk, collects, uses, stores, and protects information obtained from visitors to our website. By accessing or using advanceadvocacyproject.org.uk, you agree to the practices described in this policy. If you do not agree with any part of this policy, please discontinue use of our website immediately.

1. Who We Are

Advanceadvocacyproject is an online casino review publication based in Great Britain, providing independent editorial content about licensed online gambling platforms available to UK residents. The website is owned and operated by James Whitfield, who acts as the data controller responsible for personal information collected through advanceadvocacyproject.org.uk.

2. Information We Collect

We may collect the following categories of personal and non-personal information when you visit advanceadvocacyproject.org.uk:

• Usage Data: IP addresses, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data collected automatically when you access our site.
• Contact Information: If you contact us directly, we may collect your name, email address, and the content of your message.
• Cookie Data: Information collected through cookies and similar tracking technologies as described in Section 4 below.
• Device Information: Information about the device you use to access our website, including hardware model, unique device identifiers, and mobile network information.

3. How We Use Your Information

Information collected through advanceadvocacyproject.org.uk is used for the following purposes:

• To operate, maintain, and improve the functionality of our website
• To analyse user behaviour and traffic patterns in order to enhance editorial content
• To respond to enquiries or correspondence submitted by users
• To comply with applicable legal obligations under UK and EU law
• To detect, prevent, and address technical issues or fraudulent activity

4. Cookies and Tracking Technologies

Advanceadvocacyproject.org.uk uses cookies and similar tracking technologies to enhance user experience and collect analytical data. Cookies are small text files stored on your device. We use the following types of cookies:

• Essential Cookies: Necessary for the basic functioning of the website and cannot be disabled.
• Analytical Cookies: Used to understand how visitors interact with our site, including tools such as Google Analytics.
• Preference Cookies: Allow the website to remember choices you make and provide enhanced functionality.
• Third-Party Cookies: Set by external services and partners whose content or links appear on our pages.

You may control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of advanceadvocacyproject.org.uk.

5. Third-Party Links and Affiliate Disclosures

Our website contains links to third-party casino operators, affiliate platforms, and external websites. When you click such links and leave advanceadvocacyproject.org.uk, we are no longer responsible for the privacy practices of those external sites. We strongly encourage you to review the privacy policies of any third-party website you visit. Advanceadvocacyproject may receive commission through affiliate relationships with reviewed operators, though this does not influence our editorial independence.

6. Analytics Services

We use third-party analytics services, including Google Analytics, to monitor and analyse traffic on advanceadvocacyproject.org.uk. These services collect anonymised data about user behaviour and may store cookies on your device. Google's privacy policy governs how this data is processed and can be reviewed at Google's official website.

7. Your Rights Under GDPR

As a UK-based website, advanceadvocacyproject.org.uk complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You have the following rights regarding your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data where no legitimate grounds exist for its retention.
• Right to Restriction: You may request that we restrict the processing of your data in certain circumstances.
• Right to Object: You may object to processing of your personal data for direct marketing or legitimate interest purposes.
• Right to Data Portability: You may request transfer of your data in a structured, commonly used format.

To exercise any of these rights, please contact us using the details provided in Section 9 of this policy.

8. Data Retention and Security

We retain personal data only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law. Advanceadvocacyproject.org.uk implements appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute data security.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: advanceadvocacyproject.org.uk
• Role: Data Controller and Website Owner

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority, if you believe your data has been processed unlawfully. The ICO can be contacted via their official website at ico.org.uk.

10. Changes to This Privacy Policy

Advanceadvocacyproject reserves the right to update or amend this Privacy Policy at any time. Any changes will be published on this page with an updated effective date. Continued use of advanceadvocacyproject.org.uk following the publication of changes constitutes your acceptance of the revised policy. We recommend reviewing this page periodically to stay informed of any updates.